SEO Expert Blog
What does Google think about link building?
In the world of white hat SEO, most people tend to believe it's okay to build links. Google is opposed to link building since it plays games with their their search results.
Link building is important, but more importantly, where your links come from is important.
So who knows what Google really think about link building?
Personally I think to not worry about link-building too much. Concentrate on page speed, YOUR content and such
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