SEO is EASY
SEO - Search Engine Optimization - really is easy! I must add that it's easy for me to say that....
I've been doing this a loooooong time and have learned so much that I know it all.. Well I think so!
If you want to really learn SEO and so on I would recommend you look up (on Google of course) Planet Ocean Search Engine News. I don't know anyone at the company but they are the very best if you want to really learn it all. I did a couple of decades ago.
Google Ads, Bing Ads on page optimization and so very much more can be found at Planet Ocean or aHrefs Or, I can do it all for you for a donation to Plymouth Buzz which is the former 10 year old local community group which is starting up again.
Best wishes and good luck
Is paying for SEO worth it? Oh YES
SEO is very effective — not just to generate traffic but also leads and sales. Don't worry. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic